We are only as good as our clients tell us! Let us share with you some real ADI success stories.

Incentive Program Client Appreciation Special Event Meeting

Incentive Program

Client:	A television station
Challenge:	Advertisers can invest their promotional dollars in many areas; cable, radio, print and the Web. The television station was slowly losing advertisers and sales had slipped 11% from the previous year. The Sales Manager wanted to increase advertiser spending and regain their loyalty.
Details:	After forecasting the monthly and yearly projections for each of their clients, the incentive program was launched through a series of communications via email, Web site and postal mail, which included a promotional package outlining the incentive program and criteria. The reward, a four-night, all expenses paid trip to Bermuda at a five-star resort. The standings, along with promotional items were sent to the participant's home to gain extra encouragement form their family. In addition, on a weekly basis, "virtual" promotions were sent via e-mail directing the participant to a Web site page specifically designed for their program. Here, they could view the standings and see photos of the hotel, the beaches, the golf, and restaurants.
Result:	This year-long program increased sales by 150% over base. The television executives, their sales staff, and valued advertising clients celebrated a remarkable team effort and they requested the program be offered again the following year.

Bottom line... the incentive you implement should challenge the participants to achieve higher levels of performance while supporting your Corporate vision. Take a look at the ADI Advantage Budget Calculator or Contact Us to experience the ADI Advantage for your company.

Client Appreciation

Client:	Consumer Products Group
Challenge:	This manufacturer of numerous household consumer products needed to get their product in more FDM - Food, Drug, Mass outlets. The sales team responsible for this region was having difficulty in getting into the FDM doors and needed a strategy to add value to their existing offer.
Details:	As part of their program, the salesperson invited the decision-makers from the FDM outlets to visit corporate headquarters, take a tour of their facilitates and meet, not only the sales team, but also the entire executive team. The timing of the event was the last week of January during the Phoenix Open Golf Tournament in Scottsdale, Arizona. The clients stayed at The Phoenician Resort in Scottsdale. During this week, the customers participated in the Pro-Am tournament and golfed at some of Phoenix's finest courses. Other activities included Desert Jeep tours and hiking excursions. In addition, the host held a large hospitality tent at the Phoenix Open on the infamous 16th hole, where customers could eat, drink, and network with company executives and other long term, satisfied clients of the company who have been invited.
Result:	The company succeeded in getting into all but one of the FDM outlets nationwide. Client appreciation week and the Phoenix Open have since become an annual event.

Looking for a way to build stronger relationships and influence buying decisions with your clients? Take a look at the ADI Advantage Budget Calculator or Contact Us to see if an incentive program will help meet your needs!

Special Event

Client:	A manufacturer of recreational vehicles, specifically snowmobiles and ATVs.
Challenge:	Previously, the company manufactured three types of vehicles. In the months prior the event, they discontinued their watercraft line. At this time, the company wanted to gain market share in the ATV category as they were a relative new-comer to this market. In addition, they wanted to show that the company remained strong and stable despite discontinuing one of their product lines.
Event:	Product Launch and extravaganza of the new year model ATV
Details:	By special invitation only, dealership owners came to Snowbird, Utah. At a western cookout on the first evening there was a loud, thunderous boom-up in the air and suspended from the gondola slowly approaching the crowd! Simultaneously, synchronized to rock n' roll music, professional stunt men were zooming down the mountain riding other new models, surprising the group. All the ATV's stopped on the ski bridge where the president was hosting a cocktail party. The president formally welcomed everyone. The following day the dealers were divided into groups. The mile wide Snowbird resort had been transformed, inside and out, into a huge showroom and daunting demo course. Dealers were encouraged to test drive the ATVs over the rugged course. That evening, a semi-formal dinner and awards ceremony was held under the stars.
Result:	Sales surpassed all predications. The company took the number one position in market share for the product and enforced their brand and presence.

Put the ADI Advantage to work for your next event. Contact Us to get your special event off the ground!

Meeting

Client:	A newly created independent division of a large semi-conductor company.
Challenge:	The company was now operating independently and employees of the Parent company had to understand their new mission, goals, and corporate position. More importantly, the new global sales team needed to get to know their peers.
Event:	A celebration of the newly formed division, gathering the sale force to hear the Executives and new division directors speak and set the vision for the new company.
Details:	300 executive level management and international sales staff were flown to Phoenix. The registration, promotion and communication for this program was web-based. Prior to arrival, each person was assigned a group number and skit theme, which revolved around the new division and its product. Group members formed chat rooms to interact with each other introducing themselves and choreographed the skit which they would perform in at their final night event. Best skit was awarded cash and merchandise.
Result:	Management's goals were surpassed and by the end of the week, it was as if the sales team had known each other for a lifetime. Through clear communications, the employees understood and could explain the goals and mission statements presented. Follow-up surveys that were e-mailed to the participants confirmed that the program was a huge success.

The only thing you can count is... CHANGE. Use the ADI Advantage to make those changes happen in a positive light! Contact Us with your details and we'll get to work for you!